Abode Financial Planning
Abode Financial Planning
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5.037 Google reviews
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Vicki O'Connell profile picture
Vicki O'Connell
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
It’s really clear Dan has great knowledge and expertise around pensions and we had a great thought provoking conversation. I left the meeting with a much clearer idea of what my pension next steps should be. I’d thoroughly recommend Abode Financial planning.
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Tony Judge profile picture
Tony Judge
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Daniel and his team were a pleasure to work with as they guided us through our investment and other financial planning decisions. We particularly appreciated the time Daniel took to understand our circumstances before offering solutions tailored to our needs.
Posted on Google Google
Jason U profile picture
Jason U
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Been working with Abode for some 18 months and they are great. Amazing customer service and client interaction, always putting the customer first. The focus is on customer needs, listening to concerns, ideas and financial priorities. Couldn't recommend Adode enough ....
Posted on Google Google
Cheryl Senior profile picture
Cheryl Senior
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Having initially used Daniel for pension advice, we decided that his knowledge and expertise was useful input into all our investment decisions. Abode provide excellent advice and access to first class investments. This gives us both peace of mind that we're making good investment decisions along with personal service tailored to our needs. Our regular meetings are an opportunity to ensure our investment strategy continues to suit our circumstances and we use Dan as a sounding board for ideas. We really value the Abode team's input.
Posted on Google Google
Olly Smith profile picture
Olly Smith
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I had an excellent experience with Abode Financial Planning, working closely with Dan. His knowledge and expertise were outstanding, especially given the complex situation I found myself in. Dan made everything feel manageable and took the time to put me at ease throughout the entire process. He is incredibly approachable, professional, and genuinely committed to understanding not just the issue at hand, but my wider goals as well. I felt fully supported and confident in every step we took. I would highly recommend Dan and Abode Financial Planning, and I look forward to continuing our ongoing financial journey with him for myself and my family. - Thank you to Dan and the Abode team 👍
Posted on Google Google
Laura Marriott-Smith profile picture
Laura Marriott-Smith
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Dan at Abode is both incredibly approachable but also very knowledgeable and professional. For someone who doesn't easily understand the topic of finances, he makes it easy to follow and always without judgement. I would be 100% happy to recommend Abode to anybody.
Posted on Google Google
Hugh Watson profile picture
Hugh Watson
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Dan has looked after my pension for four years and provides an excellent service.
Posted on Google Google
AJB profile picture
AJB
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Daniel has a much appreciated ability to listen to and understand his clients. He grasps every detail and nuance and is able to translate the personal circumstances into the appropriate strategy for the situation and person. He is excellent at explaining concepts. Both Daniel and Emily are very personable and have have impeccable attention to detail, spoken and otherwise. They are understanding and empathetic. And proactive and prompt to perfection.
Posted on Google Google
Charlie Cooper profile picture
Charlie Cooper
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I’ve been working with Dan and his team for a few years now and I really can’t recommend them enough. The guidance and support they’ve provided from the very beginning has given me so much confidence in my financial future and peace of mind knowing I’m on the right track, especially with a young family. I’ve also learned a lot along the way which is a bonus! We always look forward to our meetings with Dan and come away feeling empowered and excited for our future.
Posted on Google Google
David profile picture
David
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A thorough and comprehensive service from Emily and Daniel. They listened to our needs and met them fully. All that with friendly faces and a strong human touch.
Investing isn't gambling

Why investing isn’t gambling

 

Cash has a job, but growth needs investment. The bigger issue we see across the UK is long term money parked in cash because investing is seen as “gambling”. That can quietly hold back retirement plans, children’s futures and the lifestyle you want. With the right education and a steady investment approach, you can move from cautious to confident.

 

Quick take: holding too much in cash can erode future buying power through inflation. Investing is not about rolling the dice. It is about owning a broad mix of assets and giving them time to work. The aim is not to take more risk than you need, but to match the right money to the right time horizon. Our cash is for investing article goes into further detail.

 

Where cash helps

 

Most of us were taught to save for a rainy day and to avoid unnecessary risk. That is sound advice. Cash belongs in:

 

  • Emergency funds: three to twelve months of essential spending, depending on your job security and personal comfort.
  • Known short term spends: a tax bill due soon, a house deposit within a couple of years, school fees due next term.
  • Peace-of-mind buffers: a sensible cash reserve that helps you avoid selling investments at the wrong time.

 

Nothing is wrong with any of that. It is good planning.

 

When caution becomes costly

 

Problems start when long term money ends up sitting in low return cash for years. Over time, inflation reduces what that money can buy. Well diversified investing aims to outpace inflation over the long run, though never in a straight line and never guaranteed.

 

HMRC’s Annual Savings Statistics 2024 show that cash ISAs accounted for 40.5% of adult ISA market value as at 5 April 2023, with total adult ISA holdings of £725.9bn — equivalent to about £294bn in cash.

 

That is a lot of long term potential sitting on the sidelines.

 

“Investing is gambling”. And other myths

 

“Investing is gambling.” Gambling outcomes are driven by chance with a negative expected return after costs. Investing means becoming a part owner in businesses, or lending to governments and companies through bonds. Returns are linked to real world profits, dividends and interest. Results vary year to year, but you participate in global growth over time.

 

“One bad year could wipe me out.” Markets do fall, sometimes sharply. The key is setting an appropriate risk level, diversifying and making sure the portfolio is aligned to the time horizon for when you will spend the money.

 

Risk is not a four letter word, it’s a dial

 

You do not have to go “all in” on shares to invest. Risk can be tuned.

 

  • Diversification: a mix of shares, bonds and other assets reduces reliance on any one market.
  • Time horizon: money not needed for five years or more can usually ride out short term ups and downs more comfortably.
  • Regular rebalancing: keeps the portfolio aligned with your agreed risk level.
  • Sequencing planning: for retirees drawing income, holding a small cash buffer can reduce the need to sell shares after a fall.

 

Put these together and investing becomes a managed process, not a punt.

 

Education and trust: closing the gap

 

Financial adviser cirencester, abode financial planning

We are not widely taught how investing works. That knowledge gap breeds mistrust. Only around two fifths of adults say they have confidence in the financial services sector. Without clear guidance, it is easy to equate the stock market with gambling or assume it must be inherently high risk.

 

Here is the reality from the FCA. In the UK regulatory framework, mainstream “stocks and shares ISAs” with diversified funds sit in a different category to high risk investments.

 

High risk products include things like:

 

 

We do not recommend high risk products.

 

For a clear overview, see the FCA’s InvestSmart pages and Policy Statement PS22/10.

 

At Abode Financial Planning, closing that education gap is central to how we work. We match money to goals and time frames, keep costs sensible, and build a financial plan you can stick with through market ups and downs. The aim is confidence and consistency rather than drama, so your plan compounds for you over time while you sleep at night.

 

A simple way to move from cash to a suitable portfolio:

 

  • Give each pound a job. Split your ISA into near term money (to stay in cash) and long term money (to be invested) based on when you will likely spend it.
  • Choose a risk level you can live with. Use a sensible range of diversified funds so you are not dependent on any single company or country.
  • Automate good habits. Use monthly contributions and annual rebalancing to keep your portfolio aligned to plan.
  • Review once or twice a year. Check whether life has changed. The plan should adapt, not react.

 

If you are sitting on a large cash ISA because markets feel uncertain, a short conversation can help you weigh the trade-offs and map a calm path forward and help you decide whether cash ISAs are still worth it.

 

Important information

This article is for education only and is not personal advice. The value of investments and the income from them can fall as well as rise, and you may get back less than you invest. Past performance is not a guide to the future. Tax rules can change and their impact depends on your individual circumstances. If you are unsure about a course of action, please contact us for personalised advice.

 

Sources and further reading

 

• HMRC — Annual Savings Statistics 2024 (commentary)
• HMRC — ISA tables (ODS)
• Financial Times — FT/YouGov survey coverage (fieldwork 23–28 May 2025)
• FCA InvestSmart — 5 questions to ask before you invest
• FCA Policy Statement PS22/10 — Strengthening financial promotion rules for high risk investments

Investment risk information

Please note, the value of investments, and the income from them, may fall or rise and investors may get back less than they invested.

This information is for general information only and does not constitute advice. The information is aimed at retail clients only.

Past performance is not necessarily a guide to future performance.

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Independent financial advisor Cirencester, financial advice for business owners and company directors in Cirencester

Abode Financial Advisers is an Independent Financial Advisor in Cirencester.
Abode Financial Advisers is a financial adviser based in Cirencester, Gloucestershire. Abode Financial Planning is an independent financial advice firm offering comprehensive financial planning services, including: independent financial advice, retirement planning, pension advice, investment advice, wealth management, and inheritance tax planning.
If you wish to discuss your situation, contact us for a no-obligation initial call, held at our expense. Call us on 01285 703 060.
Excellent rating
Based on 37 reviews
Google star 1Google star 2Google star 3Google star 4Google star 5
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
It’s really clear Dan has great knowledge and expertise around pensions and we had a great thought provoking conversation. I left the meeting with a much clearer idea of what my pension next steps should be. I’d thoroughly recommend Abode Financial planning.
Vicki O'Connell profile picture
Vicki O'Connell
8 July 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Daniel and his team were a pleasure to work with as they guided us through our investment and other financial planning decisions. We particularly appreciated the time Daniel took to understand our circumstances before offering solutions tailored to our needs.
Tony Judge profile picture
Tony Judge
24 May 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Been working with Abode for some 18 months and they are great. Amazing customer service and client interaction, always putting the customer first. The focus is on customer needs, listening to concerns, ideas and financial priorities. Couldn't recommend Adode enough ....
Jason U profile picture
Jason U
31 March 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Having initially used Daniel for pension advice, we decided that his knowledge and expertise was useful input into all our investment decisions. Abode provide excellent advice and access to first class investments. This gives us both peace of mind that we're making good investment decisions along with personal service tailored to our needs. Our regular meetings are an opportunity to ensure our investment strategy continues to suit our circumstances and we use Dan as a sounding board for ideas. We really value the Abode team's input.
Cheryl Senior profile picture
Cheryl Senior
9 March 2026
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I had an excellent experience with Abode Financial Planning, working closely with Dan. His knowledge and expertise were outstanding, especially given the complex situation I found myself in. Dan made everything feel manageable and took the time to put me at ease throughout the entire process. He is incredibly approachable, professional, and genuinely committed to understanding not just the issue at hand, but my wider goals as well. I felt fully supported and confident in every step we took. I would highly recommend Dan and Abode Financial Planning, and I look forward to continuing our ongoing financial journey with him for myself and my family. - Thank you to Dan and the Abode team 👍
Olly Smith profile picture
Olly Smith
1 December 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Dan at Abode is both incredibly approachable but also very knowledgeable and professional. For someone who doesn't easily understand the topic of finances, he makes it easy to follow and always without judgement. I would be 100% happy to recommend Abode to anybody.
Laura Marriott-Smith profile picture
Laura Marriott-Smith
1 December 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Dan has looked after my pension for four years and provides an excellent service.
Hugh Watson profile picture
Hugh Watson
14 October 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Daniel has a much appreciated ability to listen to and understand his clients. He grasps every detail and nuance and is able to translate the personal circumstances into the appropriate strategy for the situation and person. He is excellent at explaining concepts. Both Daniel and Emily are very personable and have have impeccable attention to detail, spoken and otherwise. They are understanding and empathetic. And proactive and prompt to perfection.
AJB profile picture
AJB
4 August 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I’ve been working with Dan and his team for a few years now and I really can’t recommend them enough. The guidance and support they’ve provided from the very beginning has given me so much confidence in my financial future and peace of mind knowing I’m on the right track, especially with a young family. I’ve also learned a lot along the way which is a bonus! We always look forward to our meetings with Dan and come away feeling empowered and excited for our future.
Charlie Cooper profile picture
Charlie Cooper
29 July 2025
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A thorough and comprehensive service from Emily and Daniel. They listened to our needs and met them fully. All that with friendly faces and a strong human touch.
David profile picture
David
26 June 2025
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